The foundation of an accessible document is content that clearly and concisely conveys
your message. This information applies not only to digital documents and content,
but to all communications in its various forms.
General Guidelines
- Write clearly and use plain, straightforward language.
- Use short declarative sentences whenever possible.
- Keep content lean and relevant. More copy is not necessarily better, so eliminate
unnecessary content that doesn’t get your message across.
- Use language your audience understands. Don’t get overly technical, avoid jargon,
and provide definitions of institutional-specific terms that cannot be avoided.
- Acronyms and abbreviations may be ubiquitous at Rancho Santiago Community College
District, but they are not necessarily decipherable by external audiences. Avoid acronyms
and abbreviations whenever possible. If you must use them, spell them out after first
use.
Examples
- POOR – The orientation meeting will be held in BONH-106.
- GOOD – The orientation will be held in Bonelli Hall, Room 106.
Do not abbreviate names of college buildings – The naming convention for college buildings is the result of a technical limitation
on the number of characters that can be used in our information systems. While acceptable
in bulk listings such as the schedule of classes, use of these abbreviations in marketing
material can be confusing to external audiences. Building names should be written
out.
- POOR – The PAC celebrates its 20th anniversary this season.
- GOOD – The performing arts center celebrates its 20th anniversary this season.
Most Microsoft 365/Office and related applications have accessibility features and
settings that, when utilized, produce accessible PDFs that can be shared electronically.
General Guidelines
- Proper document structure utilizing headings, lists, and other element markups allows
screen reader users to navigate content logically and efficiently.
- Become familiar with the application’s accessibility features.
- Images and other visual elements require alt text.
- Body text should be large enough (generally 12- to 14-point type) for people to read.
- Line spacing should be 1.5 or 2.0 whenever possible.
- Page margins should be no less than 0.5 on all sides (1.0 is preferable).
- Left-aligned text is easiest to read. Center-aligned text should be used sparingly.
- Do not write sentences in ALL CAPITAL LETTERS. They are harder to read. Limit the
use of all-caps to sub headers and brief headings.
- Use styles such as italics, bold, and underline selectively, and avoid using them
for entire paragraphs.
Helpful Tips
Built-In Help – In Microsoft 365/Office applications, search for Accessibility Checker or Accessibility Assistant for step-by-step guidance.
Resolving Errors – Resolving accessibility issues in Adobe Acrobat is more challenging and time-consuming
than simply addressing the issues in the source application and exporting a new PDF.
Think Twice Before Underlining – Do not underline words unless they are hyperlinks.
Contrast and Background – Use enough contrast between text and background to ensure readability, and avoid
using backgrounds that make overlay text hard to read. Use text over solid or subtly
textured backgrounds rather than images or patterns; adequate contrast still applies.
The proliferation of online graphic design platforms has simplified the design process,
making it easy for anyone to create professional-looking marketing material with predesigned
templates. But users should not assume that material generated by these services meets
accessibility standards. Care should be taken to ensure that the template is accessible,
and that subsequent edits and additions follow accessibility guidelines and practices.
Canva
Canva is a popular online design platform at Rancho Santiago Community College District.
It’s also notorious for producing inaccessible documents. But that’s not necessarily
the platform’s fault. It is the user’s responsibility to ensure accessibility guidelines
are followed. Like the design process itself, Canva has simplified the process for
checking accessibility compliance with a tool called Design Accessibility. Learn more
about Canva’s accessibility features.
Canva Design Accessibility
Follow these steps:
- Open the design you'd like to check for accessibility.
- From the Editor menu, select File, then click Settings.
- Select Check Design Accessibility from the options to open the Design Accessibility window.
You’ll see a summary of detected accessibility issues for typography, color contrast,
and alt text, as well as steps to take to resolve these issues. Please note that this
tool alone may not detect all accessibility issues, especially for PDFs, so the final
document must be checked for accessibility compliance with a third-party application.
See Accessibility Checkers below.

Color contrast is key to legibility and accessibility. Whether you’re creating a PDF,
an event poster, or designing a webpage, it’s important to consider readability. Color
combinations, reverse type, and type overlays can be challenging from an accessibility
standpoint.
Contrast Ratio
Web Content Accessibility Guidelines (WCAG) require a contrast ratio of at least 4.5:1
for normal text and 3:1 for large text to achieve minimum compliance. Large text is
defined as 14 point (typically 18.66px) and bold or larger, or 18 point (typically
24px) or larger.
Accessible Palettes
Color Safe provides accessible color palettes based on WCAG guidelines of text and background
color ratios.
Checking Compliance
For websites and online media, use a web-based color contrast checker to check accessibility
compliance. Color and link contrast checkers are available at no charge from WebAIM.
TIP – Don’t use color as the only way to convey information. Use text or an icon as well.
All non-decorative images must be accompanied by a written description known as equivalent
alternative text, more commonly referred to as alt text. Alt text is a description
of an image that is read aloud to visually impaired users via a screen reader. Write
alt text as if you were describing the visual scene of the image to someone over the
phone. Tell them what you see, concisely.
General Guidelines
- Limit alt text to no more than 125 characters, or 250 characters for grouped images
such as collages.
- Avoid filler words such as “this is a photo of.”
- If the image consists primarily of embedded text, that text should be used verbatim
as the alt text.
- If an image is used to provide direction or guide the user (such as an arrow), the
alt text should guide the user in the same direction.
Alt Text for Social Media
You can add alt text to images in social media posts using each platform’s edit or
advanced settings feature. See instructions below.
Example

POOR: A student with her degree.
GOOD: A female student in cap and gown smiles while holding up her degree during the commencement
ceremony in the Honor Grove. Fellow graduates are seated behind her.
X (Twitter)
Follow these steps to enter alt text for images:
- Click the Post compose
- Attach your photo(s).
- Click Add description.
- Type your description of the image and click Done.
- Descriptions can be added for each image in a post.
Facebook
Follow these steps to edit alt text for images:
- Click Photo/Video at the top of your Feed.
- Select the photo you want to add.
- Hover over the photo and click Edit.
- Click Alternative text in the menu on the left side.
- The automatically generated text will be shown on the left side of your photo. Click Override generated alt text to edit it.
- Write your alt text in the box. To change back to the automatically generated text,
click Clear.
- Click Save at bottom left.
Instagram
Follow these steps to edit alt text for images before you post:
- Upload an existing photo.
- Choose a filter and edit the image, then click Next.
- Click Accessibility, then write alt text in the box.
- Click Share to post.
Follow these steps to change the alt text of a photo after you post:
- Above your photo or video, click •••.
- Click Edit.
- Click Accessibility, then write the alt text in the box.
- Click Done to save changes.
LinkedIn
Follow these steps to add or edit alt text for images:
- Uploading your image.
- Click text below image.
- Enter your alt text.
- Click Save.
Just as alt text provides context for images, video captioning and audio transcripts
help make media accessible to people with visual or auditory impairments.
Captioning
Videos must be captioned to be accessible. There are two types of captions: open and
closed. Open captions are always in view and cannot be turned off, whereas closed
captions can be turned on and off by the viewer. You can caption a video yourself
with a free caption-editing tool, use a paid service provider, or utilize platform-specific
captioning tools.
YouTube, Facebook and Vimeo
YouTube, Facebook and Vimeo support closed captioning, so open captioning is not necessary.
It’s important to proofread and correct the closed caption file before publishing
and promoting your video, as auto-generated caption files often contain misspellings
and errors.
Twitter, Instagram and LinkedIn
Twitter, Instagram and LinkedIn do not support closed captioning. Open captioning
is required for accessibility compliance. Please refer to the specific platform for
instructions on creating and loading open captions.
Transcripts
Transcripts convert audio into readable text. However, transcripts exist in a separate
scrollable document instead of time-coded text in a video.
Tips
- Convert your audio to captions using a caption-editing tool or service.
- Most caption-editing tools include the ability to export a transcript.
- Transcripts should include all audio, on-screen text, and any necessary visual information.
The content management system for the Rancho Santiago Community College District website
will dictate most of the layout and design elements for any given page, but there
are still issues you should be aware of when creating, updating, or editing a page.
- Do not write sentences in ALL CAPITAL LETTERS. They are more difficult to read. All-caps
are acceptable in limited circumstances, such as short page or section headers, but
it’s generally best to avoid them whenever possible.
- Do not underline words unless they are hyperlinks.
- Avoid applying a bold style to words for emphasis. These can also be mistaken for
hyperlinks.
- Follow a logical content hierarchy: Page Title, Heading 1, Heading 2, Heading 3, Paragraph/Body
Text, etc. Headings should be used in numerical order starting at the top of the page
(e.g. Heading 1 cannot follow Heading 2 or 3).
NOTE – The actual naming of these elements may be different after an anticipated transition
to a new content management system.
- Provide page titles, descriptions, and keywords in page settings.
- Provide appropriate alt text and titles for images.
- Provide appropriate descriptions for hyperlinks.